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Dr. Samuel Says
Gadget Fashion: Cross-Marketing Gone Wild Print E-mail
Bidness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Wednesday, 17 September 2008
Marketing professionals are funny. In an effort to push their product, they're often given to a kind of lateral thinking that is, frankly, quite enviable. Think of the various examples of viral marketing and covert advertising in the last few years. In fact, I dated a marketing major once in college. Nice girl -- definitely a lateral thinker -- and a natural talent. By the time we split up I'd bought a timeshare in Florida.


Last Updated ( Wednesday, 17 September 2008 )
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Sporting Gadgets: Fox's Mobile Baseball Widget Print E-mail
New Toys
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Tuesday, 16 September 2008
Among all the busy research and development here at Dyscern World HQ Labs, we do occasionally like to take time out for fun. Last year I organized our first annual laser tag tournament, with real lasers, but that ended predictably with several interns, once again, in the emergency room.

Last Updated ( Tuesday, 16 September 2008 )
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'Tis the Season: New iPods Announced Print E-mail
Bidness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Tuesday, 09 September 2008
Here are some numbers for you: Since their debut in 2001, Apple has sold more than 185 million iPods. For many years, iPods accounted for around half of Apple's annual revenue. According to most estimates, the iPod has about 75 percent of the portable music device market.
Last Updated ( Tuesday, 09 September 2008 )
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Games People Play: Report from GenCon Print E-mail
Arts & Science
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Wednesday, 27 August 2008

As loyal readers know, I've kept my toes in a number of various industries besides consumer electronics over the years. Experimental carpentry. Avant-garde beverage research. Time travel. This sort of thing. I've also kept up with game design -- everyhting from board games to dice games to massively-multiplayer online role-playing games (MMORPGs). Keeps me young. And so I recently took a trip to the gaming world's annual mecca. 


Last Updated ( Wednesday, 27 August 2008 )
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Approach Vector: The Power of Portable Media Print E-mail
Rants
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Monday, 11 August 2008
Got into a long discussion the other day with my good friend Mark, about how MP3 and digital revolution is changing the experience of listening to music in a truly fundamental way. Mark, a rabid audiophile and the smartest music writer I know, is managing editor at Pitchforkmedia and gets paid to think about these kinds of things long and hard.
Last Updated ( Monday, 11 August 2008 )
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Consumer Tech Journalism: An Appreciation Print E-mail
Arts & Science
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Friday, 08 August 2008
As loyal readers are aware, Uncle Doc has held down a great many professional jobs in his life. Nothing too special, and most of the pedestrian variety befitting a man with several dozen advanced degrees. Associate Chair of the Physics Department at Yale. Operations director at the Jet Propulsion Laboratory. NHRA owner/driver. Head of Israeli intelligence. This sort of thing.

Last Updated ( Friday, 08 August 2008 )
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Athletic Supporters: Gizmos for the Active Set Print E-mail
Smart Design
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Tuesday, 05 August 2008
With the notable exception of the Wii, exactly none of my favorite gadgets and gizmos require anything from me in the way of physical exertion. Which is fine by me, except that, since retiring from active espionage fieldwork, I just don't get the regular exercise I used to. Nothing gets the blood pumping like evading Stasi agents in the labyrinthine tunnel systems under East Berlin, I'll tell you.
Last Updated ( Tuesday, 05 August 2008 )
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Gadget Wish List: iPod + Satellite Radio Print E-mail
Bidness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Tuesday, 22 July 2008
If you're wondering what to get me for my birthday, and I know you are, my current tech fetish obsession is for a device that sadly does not yet exist. The concept is simple, the execution -- not so much, evidently. So check it out, and let the notion percolate for a while: iPod with satellite radio. Glorious, no?

Last Updated ( Tuesday, 22 July 2008 )
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Datasphere Dreaming: Amazon's Video on Demand Print E-mail
Bidness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Thursday, 17 July 2008

When digital file-sharing via the Internet first made its tenuous inroads toward mainstream consumer acceptance, I did what I normally do in these situations. Extrapolated wildly on the potential application of such technology taken to extremes. I pictured a global cultural datasphere of all of our planet's film, music, books and art accessible by anyone, anywhere, at any time.

 

Last Updated ( Thursday, 17 July 2008 )
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Old Age: Upgrading and Carbon Dating Print E-mail
Weirdness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Thursday, 26 June 2008

Counted them up today, and realized I now have four PCs and three Macs in the main office here at Dyscern World HQ. All are in various stages of decay and disrepair, and some are quite old indeed. The real artifact of the collection is a Macintosh 128K, which still works, barely, and which can still occasionally beat me at Risk.

 

Last Updated ( Thursday, 26 June 2008 )
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Glow Team! Fun with Bioluminescence Print E-mail
Arts & Science
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Wednesday, 25 June 2008

I've been monkeying around in the lab this week, looking at backlight options for several new gadget initiatives here at Dyscern World HQ. Backlighting is one of those humble little technologies that you never really notice, but tend to miss it considerably when it's not working. Like the illumination on your watch or iPod. Or the dashboard display in your car. Or time machine. Once, due to a dim backlight, my trip to 1973 dumped me in the Precambrian era. That sucked.

 

Last Updated ( Wednesday, 25 June 2008 )
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Electronic Tattoos: Touchy-Feely Tech Print E-mail
Arts & Science
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Thursday, 12 June 2008
I can safely say that this short film clip is not something I ever expected to see on the corporate website for Philips Electronics. Um, I'm going to have to use some words here that may strike you as incongruous in a consumer technology blog. Let us steel ourselves. The film is rather sensual, rather erotic, rather beautiful. Click over and I think you'll agree.
Last Updated ( Thursday, 12 June 2008 )
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Cell Phones: Tracking the Urban Herds Print E-mail
Arts & Science
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Wednesday, 04 June 2008
Some fascinating new research published in the journal Nature this week. Like most Dyscern readers, I suspect, I like to keep a stack of scientific journals in the kitchen for light reading over breakfast. In the study, researchers used location-tracking data from cell phones to monitor the movement patterns of that fascinating species, the Modern Urban Denizen.

Last Updated ( Wednesday, 04 June 2008 )
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Aftershocks: Wal-Mart, AC/DC and Digital Distribution Print E-mail
Bidness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Wednesday, 04 June 2008
Here at Dycern World HQ, Research and Development Division, we pride ourselves on our catholic tastes. We track news and trends that might appear, at first glance, to wander far afield of personal consumer electronic concerns. But it is here that we often find stories that turn out to be the most telling indicators. (Our prescience is enhanced, we must concede, by the platoon of genetically modified, precognitive rhesus monkeys we keep in Lab B.)

Last Updated ( Monday, 09 June 2008 )
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Random Access: Monkey Robots and More Print E-mail
Weirdness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Thursday, 29 May 2008
A couple of update items this week. You will remember our discussion from a few months ago regarding monkey-controlled robots. Well, believe it or not, they're back in the news. This time, in an apparently unrelated study, researchers at the University of Pittsburgh have once again attached electrodes to monkey brains and wired them up to robots. Must be an emerging field.
Last Updated ( Thursday, 29 May 2008 )
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