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3D Movie Posters: The Next Generation |
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Dr. Samuel Says -
Arts & Science
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Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.
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Wednesday, 09 January 2008 |
Standalone holographic technology -- think Star Trek's holodeck, or the various instances in the Star Wars films -- is still many years away. The trick is creating freestanding imagery without a containing medium, you see. You can create holograms on surfaces, in blocks of glass or plastic, or even ice, but actually projecting them into thin air. Well, that's the trick isn't it?
 Those of us working at the bleeding edge of virtual reality tech have
long been fascinated with the idea of these kinds of "ghost" holograms.
(You didn't ask but I'm telling you anyway -- hologram is the proper
term for 3-D images; holography is the science of producing such
images; holographs are -- strictly speaking -- another thing entirely.)
Many researchers contend that ghost holograms are technically possible,
but the practical application would require several theoretical leaps
and a prohibitive amount of money and computing power.
You may deduce that I am leading up to an actual point here. Indeed, I
am. The good folks at Wired recently spotlighted a new technology from
a Quebecois company that is advancing the holographic form rather
impressively. Check the demo videos, and you'll see that it's pretty frickin' boss. It's essentially the same technology that produces surface
holograms on credit cards, National Geographic covers, what-have-you.
But the colors, resolution and virtual "frame-rate" have been upped
significantly. RabbitHoles Media's 3DMA system is already making a
splash in select advertising and fine art circles, and in particular,
movie posters.
I've long contended that the best holograms can be achieved with surat
shabd yoga, plus Robitussin, but this approach has found very little
traction in the professional arena.
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