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Phun with Phobias: Virtual Disease Print E-mail
Dr. Samuel Says - Weirdness
Written by Dr. Samuel Centralia, Ph.D., D.D.S., Esq.   
Tuesday, 28 August 2007

The idea of virtual worlds has been around a long time. It's something of an industry now, what with The Sims , and Second Life , and the mushrooming universe of MMORPGs . It's no longer science fiction, or even just kinda real. It's really real, and people really do live entire lives online.

wow.jpgThen we have the concept of computer viruses, which are real, but in concept are actually metaphors referencing actual biological viruses. With computer viruses, computers get infected, not people. (Except sometimes.) Stay with me here.

So what happens when a biological virus (which is real, except it isn't) infects virtual world (which isn't real, except it is), and causes a genuine panic? That's the strange situation we have on our hands with this recent report from the BBC. It seems that something called the "corrupted blood" disease has broken out in the popular MMORPG World of Warcraft . As the infection raged, thousands of avatars were killed in the resultant plague. All part of the game, right?

But epidemiologists are taking it all quite seriously, and suggest that the virtual outbreak could have real-world value in studying how people behave in the midst of a deadly epidemic. "Human behavior has a big impact on disease spread," says researcher Nina Fefferman, from Tufts University School of Medicine. "And virtual worlds offer an excellent platform for studying human behavior. The players seemed to really feel they were at risk and took the threat of infection seriously, even though it was only a game."

For instance, according to the BBC report, while some players acted nobly -- risking infection to help others -- many panicked, fleeing the virtual cities in droves, and some doomed souls tried to deliberately infect others. Fefferman and others believe that studying such phenomena in virtual worlds could yield valuable insights. Unlike mathematical simulations, such a study would observe real people making decisions in real time. Without the messiness of, you know, actually releasing an infectious disease into, say, Cleveland.

Science marches on.





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