Now, lest you get too excited, Web 2.0 is not a product launch. Although, come to think of it, that would be nice. I’d like to see a comprehensive, unified, backwards-compatible 2.0 version of the World Wide Web, perhaps with a user manual and FAQ. No, Web 2.0 is a blanket term for the various and sundry technologies, paradigms and initiatives that are, at any given point, expected to soon emerge into the mainstream consumer area. The Expo is a gathering of the business, marketing, technical and design folks who intend to make it all happen. Additional Expos take place annually in New York, Berlin and Tokyo.
The "Web 2.0" concept has gained some legitimate traction in recent years as it becomes apparent that, indeed, Things Have Changed since the halcyon daze of initial dot-com bubble. The Expo is co-presented TechWeb and O'Reilly Media, and digital honcho Tim O-Reilly takes an interesting stab at deconstructing the concept of Web 2.0 in this helpful primer. Some of the differences he suggests between Web 1.0 and Web 2.0:
Web 1.0 --> Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
At any rate, it's all very exciting and I'm certainly enjoying my time here at the gathering of the digerati tribes. I truly love this city. I'd move back in a heartbeat if I could at all afford it. And if I weren't being chased by several dozen Interpol agents and corporate assassins. Alas, I can only surface occasionally, then it's back to the secure, undisclosed locations of Dyscern World HQ Labs.
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