It's hard to fathom now, but many years ago, I was but a youthful undergraduate with a triple major in Physics, Mathematics and Toxicology. (Actually, the Toxicology curriculum was more like independent study, conducted in the various taverns and inns of our quaint college town.) I remember at one point becoming aware that the university offered a degree in Packaging. This was amazing to me -- you could actually major in gift-wrapping?
I was but a callow youth. Now, as a worldly man of science, I am able to fully appreciate the art and science of packaging. It is a ubiquitous element of modern society, after all, a rather intriguing discipline incorporating industrial design, economics, marketing, and (increasingly) sober environmental concerns. Virtually every physical commodity that is bought and sold involves packaging of one kind or another. Computers and candy bars. Vacuum cleaners and Viagra.
Also: TVs. So check out this ridiculously cool concept, brought to you by the stalwart nation of former undergraduate packaging majors. You know how big televisions are necessarily packaged in big boxes, with all that sturdy-but-bulky polypropylene to dispose of? Well, why not turn that box into a stand for the TV itself? When reassembled, the inside-the-box cavities for the packaged TV become the shelves of the stand, for placing your DVD player, TiVO, antique VHS console, what have you. Even more cleverly, the box itself has wheels (making it easy to get home from the store) which can be reattached to your TV stand, once assembled.
The box/stand material can be made with various colors and surface textures, so as to match your home décor. And, of course, this kind of inventive re-use design is very "environmentally friendly," as the kids like to say. It's rather nice all around. Let's hope manufacturers and retailers pick up the ball here, and make whomever designed this fabulously, deservedly rich.
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